Our Story

As you probably saw when the Swanns dropped you an ‘ello – The Pond is the work of Sam and Dylan Swann’s dream to build a British lifestyle overseas, and then share that dream with others.

However, our founders weren’t looking to bring expected, typical, or low-quality products to America just to make a buck. Instead, The Pond was built in 2023 on the idea that a light needs to shine on local British artistry. So naturally – The Pond was not going to be a home for mass production. Instead, The Pond has been solely built around the small, or relatively "unknown", artists, makers, and creators that are the heartbeat of the United Kingdom. Because it’s their pieces that make British lifestyle what it is… not a union jack coaster from a factory.

This means, The Pond curates all types of high-quality goods from England, Scotland, Wales, and Northern Ireland, from all different walks of life. Because not only is a British lifestyle one that curates locally, it’s one that is curated with diversity.

Now of course, as you’ve already read: The Pond has been the dream of Sam and Dylan, but it has been created for you and the maker. Through building The Pond, it was incredibly important to Sam and Dylan that The Pond source directly from the creator, at a fair price, and bring that beautiful piece to you at an equally fair price. This way, everyone benefits, and that light continues to shine on a local creator instead of it being dimmed, or put out of business, because of costs or fees.  

So without further ado, as you continue to explore The Pond, we invite you to take some extra time here. Read about our artists, explore our articles, and learn more about the team. The Pond is not just a source of home goods, wearables, and more – it’s a space to truly build a lifestyle.